In 2013, ETHNIC, a trusted Pakistani apparel company, made its debut in the fashion world. In the end, it became the most cutting-edge, innovative, and creative brand, revolutionizing the fashion industry with its avant-garde attire. Women's and children's clothing that is both functional and aesthetically pleasing is now associated with the brand Ethnic. As a company with deep roots, we made sure that our female models fully embraced the essence of their ethnic beauty and set the example.

Ethnic is one of the first Pakistani brands to create fusion wear for women with the concept of complementing both Eastern and Western cultures, and it has a growing chain of 37 stores around Pakistan, almost all of which are in the country's most prominent locations and shopping malls.